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Backlinks should be part of your SEO strategy, just as ingredients are part of a recipe. They serve as a mark of trust and boost your website’s online visibility in search engines.
In this article, you’ll find out what backlinks are and discover 15 tried-and-tested strategies for securing high-quality backlinks and getting your website to the top of the rankings on Google and other search engines.
In short, a backlink is a link from one website to yours. Backlinks are essential for SEO (Search Engine Optimisation), as they are regarded as recommendations and boost your website’s credibility and authority.
In online marketing, backlinks are also known as “inbound links“or ‘external links’. Originally, a backlink meant that Website A linked to Website B and, in return, Website B provided a link back to Website A. Nowadays, however, backlinks mainly refer to inbound links that point from one website to another, without the need for a reciprocal link.
For example, if someone recommends you, you automatically gain a certain level of trust. This makes it easier for the other person to trust you. Backlinks are very important for search engine optimisation because Google and other search engines use them to assess a website’s relevance and trustworthiness.
Backlinks help your website rank higher in search results, increase visitor numbers and foster valuable relationships with other webmasters. When building backlinks, it is important to focus on quality rather than quantity. Organic and consistent link building, along with a natural mix of different types of backlinks, appears more authentic to Google and helps to improve search engine optimisation in the long term. Outbound links should also point to various subpages on your website.
A professional Web design helps ensure that your website is not only visually appealing, but also attracts more backlinks.
Let’s now turn to the various strategies for acquiring backlinks.
The magic of backlinks begins with creating content that not only is high value, but also unique Imagine creating content that is so informative, relevant and thoroughly researched that it practically begs to be linked to by other websites.
Invest time and passion into creating this sort of content – whether it be detailed articles, comprehensive guides, insightful studies or unique blog posts. This sort of content attracts natural backlinks because it serves as a valuable reference. This is how the number of your backlinks grows organically and your content will spread like a viral cat video.
Guest posts are a brilliant way not only to gain backlinks, but also to showcase your expertise.
Broken link building is a powerful strategy for acquiring valuable backlinks. It involves identifying broken links (also known as dead links) on other websites and suggesting that they be replaced with your own content.
Here is an example of a well-written email:
Hello [name of website operator],
My name is [Your Name] and I am a big fan of your work on [Website Name]. Whilst doing some research, I came across a broken link on your page [page URL]. The broken link points to [broken link URL], which is no longer available.
I have written a high-quality article on a similar topic which would be an excellent replacement: [your website URL]. Replacing the broken link with my article could not only improve your SEO rankings but also enhance the user experience on your website.
I would be very grateful if you could take a look at my proposal. Thank you very much for your time and effort.
Yours faithfully,
[Your name]
Another effective strategy for building backlinks is link baiting. This involves creating content that is so engaging and valuable that other websites want to link to it of their own accord.
Production of infographics, research reports and viral content:
Social media provides a platform for sharing your content and potentially generating backlinks.
Directory listings are a quick and easy way to generate backlinks. You list your company in relevant, high-quality directories.
The following exist:
All these directories have their own benefits. Ideally, you should use all those that are relevant to your subject area.
A study by Uberall showed that businesses listed on more than 10 websites achieve 80 per cent greater visibility on Google. Directory listings lead to a significant increase in impressions (i.e. how often a webpage, advert or listing is displayed, regardless of whether anyone clicks on it) and significantly improve online visibility.
Unlinked mentions are references to your brand or website that do not include a backlink. Requesting these is a simple way to acquire backlinks.
Collaborating with influencers is a fantastic way to secure high-quality backlinks, increase your reach and strengthen your brand.
Finding relevant influencers: Look specifically for influencers who are well-known and respected in your industry. Use tools such as BuzzSumo or Followerwonk to identify these influencers. Make sure that your followers and content are a good fit for your target audience.
Building and maintaining relationships: Engage actively with the influencers’ content by commenting on, sharing and tagging their posts. Offer them added value, for example through guest posts or exclusive content. The aim is to establish a long-term, trust-based partnership. Give the influencers creative freedom so that they can create authentic and engaging content that inspires their followers.
Creative freedom and timing: Respect influencers’ creative freedom. They know their audience best and understand what sort of content goes down well. It is also important to give influencers enough time to create content.
An example of effective influencer partnerships:
● Authenticity and commitment: A sustainable beauty brand could, for example, collaborate with influencers who are committed to environmental protection. These authentic partnerships strengthen your brand’s credibility and build deeper connections with a relevant audience.
By actively participating in forums and on Q&A platforms, you can not only boost your visibility but also gain valuable backlinks.
Offering free tools and resources can turn your website into a valuable resource and, as a result, attract backlinks.
Examples of useful tools (e.g. calculators, generators):
Distribution and promotion of these tools: Share the tools you’ve created on social media, in relevant forums and on your website. This increases their visibility and the likelihood that other websites will link to your tools. Such useful resources are often linked to as a reference or as a handy tool for their own users, which leads to valuable backlinks.
Ultimate Guides are comprehensive guides on a specific topic and are often linked to for reference.
HARO (Help a Reporter Out) is a free service that connects expert sources with journalists and bloggers who are looking for information and quotes for their articles. By taking part in HARO, you can obtain high-quality backlinks from authoritative news websites and blogs.
Registration and use of HARO:
Tips for responding successfully to enquiries:
The existence and use of HARO in Germany: HARO is available worldwide and is also used by German journalists and experts. Although it was originally founded in the USA, experts and journalists from Austria and Germany can easily register and benefit from the service. Cision, the company behind HARO, has a strong presence in Germany and supports the use of HARO in the DACH region.
You probably already have partnerships with other companies or suppliers, and they can also provide you with high-quality backlinks.
Sponsorship is an effective way to boost your company’s visibility whilst supporting the local community. By providing financial or material support to local events, clubs or charitable projects, you can gain valuable backlinks and public recognition.
Example procedure:
Charitable projects: Get involved in social or environmental projects to attract positive attention and secure high-quality backlinks.
Updating and re-promoting old content is an effective way to generate new backlinks and boost your website’s relevance.
Press releases are an excellent way to attract attention to your business whilst generating valuable backlinks. A well-written and optimised press release can not only increase your brand’s visibility but also improve your website’s SEO ranking.
Steps for making effective use of press releases:
Insert a call to action (CTA): End your press release with a clear call to action that encourages readers to take the next step, such as finding out more about your product or signing up for a newsletter.
From creating high-quality content and guest posts, to using broken link building and HARO, right through to updating old content – these methods can help you dramatically increase your website’s visibility and authority.
If you need help with acquiring backlinks we’re always here for you. Get in touch with us directly via Contact.
Managing Director of Mogaji Digital Communications OG since 2021.
Digital Marketing Expert since 2019
