Case study: How we increased the visibility of an insurance broker by over 2,500 %

Initial situation

The client, an insurance broker with locations in three cities, had hardly any organic visibility on Google. Although the website was modern, it was not structured in terms of SEO:

  • No keyword strategy

  • Little content

  • Zero relevant rankings

  • Hardly any visitors via Google

Goal

More visibility on Google, better rankings for relevant keywords, and more qualified enquiries.

Our strategy

Keyword analysis & structure building

We identified the most important local keywords („insurance brokers Vienna“, „insurance brokers Klagenfurt“, etc.) and created a separate page concept for each.

Content optimisation

A total of 12 high-quality blog posts were written and a new blog archive page was implemented. At the same time, we also published the insurance check as an interactive element.

Onpage SEO & UX

Technical SEO, internal linking, meta data and page experience have been revised - focus on performance and user-friendliness.

Google Maps optimisation

The Google company profiles were maintained with targeted location keywords and updated on an ongoing basis.

Results (February-June 2025)

Ranking successes

Position Organic Company profilePosition in Feb. 2025Position in 5.5.2025Position in 15.6.2025
Insurance broker Vienna6657
Insurance broker Klagenfurt021
Insurance broker Wolfsberg931
Apartment block insurance Vienna112
Commercial insurance01517
Tschrepitsch insurance brokers meeting

Visibility & visitor numbers

  • +2,500 % more organic visitors (Google = main traffic source with over 2,100 sessions)

  • Clearly Longer dwell time and more interactions on the website

  • Relevant search terms such as „insurance broker Vienna“ bring qualified traffic and leads

Google Maps Rankings (15 June 2025)

  • Vienna: Square #7

  • Klagenfurt: Square #1

  • Wolfsberg: Place #1
More keyword
Position Organic Company profilePosition in Feb. 2025Position in 5.5.2025Position in 15.6.2025
Insurance broker Villach063
Insurance broker0724
Koller Insurance531
Admission centre Klagenfurt25107
Wolfsberg registration centre584
Vienna Admission Office0155
Admission office 1020443

Conclusion

The client has developed from an SEO invisible to a local market leader.
With a clear strategy, high-quality content and a focus on local search terms, we were able to achieve massive results in just a few months - despite a low starting level.

Further evidence of how strongly strategic SEO worthwhile for insurance companies: Even I R H Tschrepitsch is one of the best independent insurance brokers in Vienna according to Kurier and shows how important visibility and trust are in this industry.

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