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Case study

Erzherzogtum am Naschmarkt: from insider tip to culinary hotspot

An established restaurant with traditional Austrian cuisine and a limited reputation - this was the situation of the Erzherzogtum am Naschmarkt at the start of our collaboration. In this case study, you can read how we proceeded and what successes the restaurant has achieved after 12 months.

Here are the most important results at a glance:

+900%

more organic traffic to the websites

+300%

new top 10 rankings

+680%

more bookings

restaurant website

Initial situation

The Erzherzogtum Naschmarkt is a renowned restaurant in the heart of Vienna's Naschmarkt.

  • The restaurant's website was outdated and not user friendly
  • No visibility on Google
  • The restaurant's Google My Business presence was barely relevant.
  • Potential customers had difficulty finding the restaurant online.

Goal

  • Primary goal: To significantly increase the visibility of the Archduchy of Naschmarkt on Google.
  • Keyword focus: Improvement of the ranking for specific keywords such as „Restaurant Naschmarkt“, „Naschmarkt local“, „Naschmarkt breakfast“ and „Schnitzel Naschmarkt“.Kaiserschmarn Naschmarkt
  • Website optimisation: Making the website more user-friendly.
  • Focus on results: Generate more reservations through an optimised online presence.
Blog post

Solution approach

Onsite Audit

We analysed and optimised key technical factors to ensure smooth indexing of future content.

Keywords research

We developed a comprehensive editorial plan as well as a detailed website structure plan in order to realise unused potential in a targeted manner.

Content strategy

In order to present the culinary offering in a systematic and structured way, we focussed entirely on creating new category pages.

New website

Targeted adjustments to the UX design enabled positive user signals and easier usability of the website.

Result

  • Status: February 2024
  • Successes after two months: Significant improvement in positioning in the search results.
  • Keyword: Kaiserschmarrn Naschmarkt

Organic in 1st place 

keyword Kaiserschmarrn
  • Keyword: Schnitzel Naschmarkt

Organically in 1st place and in the top 3 on Google Maps

kayword carving
  • Further ranking improvements:
  • Keyword „Restaurant Naschmarkt“:

Improvement from 21st to 5th place.

  • Keyword „Naschmarkt local“:

Improvement from 12th to 4th place.

  • Keyword „Naschmarkt breakfast“:

Improvement from 17th to 10th place.

seo casestudy

The optimisation also led to a noticeable increase in reservations. Compared to December last year, the restaurant recorded almost 700% more bookings, underlining the effectiveness of the measures implemented. This case study impressively demonstrates how digital optimisation can directly contribute to the business success of a local company.

About 680% more online reservations
+ 0 %
Archduchy-erg-scaled.

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