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URLs, Text, Telefon, SMS, E-Mail, Wi-Fi, Standort & vCard
QR codes are far more than just a technical gimmick. Used correctly, they become a real lever for more visibility, more reviews and ultimately more sales. The potential is huge, especially for local companies.
Google reviews are one of the most important factors for ranking on Google Maps. Nevertheless, entrepreneurs often neglect to obtain reviews. Which leads to a loss of visibility.
Solution: A clearly placed QR code that leads directly to the Google review page.
This ensures more Google reviews, better rankings in local searches and more trust from new potential customers.
Do you have a website? Landing pages? Maybe even a product video or a digital appointment booking system?
Use QR codes to continue your offline contacts online:
- On the business card → Link to the „About us“ page
- On the flyer → Link to the offer page
- At the exhibition stand → QR code to the booking page
And here it comes:
With an individual QR code that contains your logo or is designed in your brand colours, the code itself becomes a branding element.
You strengthen your recognisability and show professionalism from the very first moment.
Example image:
A QR code is a direct invitation to interact:
- „Follow us on Instagram“
- „Network with us on LinkedIn“
- „Rate us on Facebook“
If you make this visible on your display, your product or even on your clothing, you will automatically attract more reach to your socials.
Why is this important?
Because Brand presence in social media is increasingly linked to your SEO success. Google loves strong brands and strong brands are visible.
A QR code on the packaging can do an enormous amount:
- Link to an explanatory video
- PDF with care instructions or FAQs
- Contact form for questions or complaints
Result: Less support effort. More trust. And a better user experience.
If you want to know whether your QR code campaigns are working, you need reliable data. Here come UTM parameters into play.
By tagging your QR code links with UTM tags, you can use tools such as Google Analytics precisely:
- Where do your visitors come from?
- Which flyer, poster or event generates the most traffic?
- How do users behave after the scan?
This data helps you to optimise your measures in a targeted manner - and to get the best out of every campaign.
QR codes make your offline marketing measurable, efficient and effective.
- You pick up your customers exactly where they are.
- They make it extremely easy for them to evaluate or interact.
- And you use every encounter with your company as an opportunity for more visibility, more trust and better SEO.
Important: Your QR destinations must be mobile. People who scan are on the move with their mobile phones. So make sure you have mobile-optimised pages and strong, clear branding in the QR code itself.
Would you like to find out how you can increase the visibility of your company in a targeted manner? Visit our Main page for search engine optimisation in Vienna and discover how we can provide you with strategic support.
They bring more users to your website, improve dwell time and can be used specifically to collect reviews - all of which boosts your online visibility.
In local marketing in particular, QR codes offer a simple and inexpensive way to achieve greater reach and customer loyalty.
Use UTM parameters and tools such as Google Analytics to evaluate scan origin, user behaviour and conversion rates.
Yes, especially in combination with promotions, competitions or exclusive in
